I want to thank everyone at the American Principles Project for the opportunity to live-tweet for them last night at their annual Red, White, and Blue Gala here in the Nation’s Capital. I thoroughly enjoyed the evening, running into old friends and meeting new ones, and was impressed by the organization and flow of the evening. Everything was very well planned-out, from the media table and press arrangements that APP staffers ran, to the excellent food and beverages at the Mayflower Hotel, to the beautifully designed signage and programs by Ampersand. And those in attendance got to hear engaging, challenging speeches from Senator Rand Paul, talk-show host Michael Reagan, and APP’s Chairman Sean Fieler and President Frank Cannon, among others, who each gave us some ideas for the future to think seriously about.
From a practical standpoint, I was glad to see that APP’s Twitter account picked up a couple of dozen new followers as I tweeted throughout the evening. Live-tweeting from an event can work to your advantage, if you want to attract attention to what you are working on. I learned when I live-tweeted the Media Research Center Gala here in DC a couple of months ago, and also from tweeting at the Catholic New Media Conference in Boston, that there is a snowball effect when you get several people interested in following your event on Twitter, whether they themselves are attending or not. If you can get them and others re-tweeting and discussing what you are talking about at your function, particularly if the hashtag “sticks”, then as more people enter into the conversation, the possibility of adding additional followers becomes more likely.
In any case, my thanks again to APP, both for the opportunity to help them get their message out to their followers old and new, and for putting together a terrific evening!