For all of its flash and press, I’ve always found the Contemporary Art world to be rather a dark, inscrutable place. The art market is made up of many component strands, of which Contemporary Art is easily the brashest component. Modern and Impressionist Art is still doing quite well of course, as last night’s sale in London of a Monet from his water lily series for $54 million shows. It’s hard to imagine that 50 years from now, our grandchildren will look at this Monet alongside a work by someone like contemporary British artist Tracy Emin, and see them as being of equal artistic value. Yet the art market itself is significantly changing, and this is both a problem and an opportunity.
It’s not hard to understand why, if you’re interested in making a lucrative career for yourself in the art business, that Contemporary Art is increasingly viewed as the place to be. Between July 2012 and July 2013, worldwide sales of Contemporary Art hit one billion pounds for the first time. It’s also the place to be if you just so happen to be a speculative investor.
At the top end of the market, Contemporary Art regularly commands very high prices, so that only the extremely rich can afford the buy-in for what in many cases is more about gambling than collecting. True, some of those paying tens of millions of dollars for something which the average person looks at and scratches his head, rather than admires, may actually find meaning in what they are buying, even where beauty itself is noticeably absent. However more often than not, such collectors are primarily interested in seeing art as a way to move money around more easily, and those who help them complete these transactions understand and facilitate this.
We need to remember of course that the art market is first and foremost a business environment, not a charitable institution. If someone chooses to pay an astronomical sum for a work by contemporary sculptor Anish Kapoor, the creator of the broken-rollercoaster-enveloping-the-Seattle-Space-Needle sculpture known as “Orbit” for the 2012 London Olympic Park, the market is more than happy to oblige. It is not the market’s job to point out that a fool and his money are soon parted.
The tough aspect of this, for those interested in the art world, is in separating speculation from appreciation. A recent article in The New York Times probes this point, noting the huge chasm which currently exists in the area of Contemporary Art. As a British art investment expert points out in the piece, the fixation on sales figures helps perpetuate the perception that art collecting is supposed to be about accumulating profit over the pursuit of knowledge and the appreciation of the beautiful. “Rich collectors compete in auctions to prove how much money they have. The rest of us should just have a discussion about the art we like.”
Fortunately, fans of all things old increasingly find themselves members of more intimate clubs. In the field of Decorative Arts, for example, collectors and aficionados are becoming not only better-educated about the things they love, but they are being drawn more closely together because there are fewer of them. As more and more media attention is siphoned off by the Contemporary Art trade, serious collectors interested in beautiful things find themselves freer to go about doing what they love. Recently an article in The Art Newspaper covering the Art Antiques Fair in London hit the nail on the head when it comes to understanding this change, noting that “anything but contemporary art is being squeezed more and more because of the greed-inspiring sums of money fetched by the contemporary,” noting that attending events like the Art Antiques Fair is a pleasure because one is attending “an event that is genuinely to do with collecting rather than interior decorating or investing.”
What’s interesting to observe about this phenomenon is that it is bringing back collecting to where it began, in a sort of wheat from the chaff moment. Chinese scholars, Roman senators, and Medieval princes were not interested in having unique works of art and art objects to hand because they intended to sell them on at a profit later, like flipping a house in a gentrifying neighborhood and then moving along. Rather, they collected things to hold on to them forever, because they meant something more than the price tag which the objects bore. Today, even as those interested in art as profitable investment are now going in one direction, those interested in art as a physical embodiment of intangible goods such as transcendent beauty, human ingenuity, and so on, are returning to their roots.
For the vast majority of us, the first and best rule of both studying and collecting art, has always been to focus on the things you love. Learn as much about them as you can, so that whether it’s pre-Revolutionary Sèvres porcelain or early 20th century watercolors of the Scottish Highlands, you will not only enjoy them more, but you will benefit from meeting and forming friendships with others who enjoy them as well, educating one another about the finer points of technique, style, history, and so on. Leave the business of art business to those primarily interested in playing speculative games in the dark, rather than in illuminating our culture.