The main priority of anyone that is trying to own and operate a business in virtually any kind of niche that currently exists involves looking into maximizing profits whenever they can once all has been said and is now out of the way. The reason behind this is that without a significant amount of profit the chances that your business would be able to survive well into the future would end up becoming a lot lower than might have been the case otherwise.
However, there is another concern that people running businesses should keep in mind, and that has to do with ethics. It is absolutely essential that you at the very least try your best to run your business in a manner that is truly ethical in any way that is truly feasible for you. This extends to marketing as well. Using vinyl banners and other forms of traditional marketing instead of digital marketing is great since it has the potential to enable you to be more ethical in your endeavors, and the reason for this might surprise you.
Suffice it to say that if you are using digital marketing, the only way in which your marketing technique would truly be effective would be if you were to take advantage of the user data that lots of social media platforms are going to put at your disposal.This user data is not collected with the consent of the people that it belongs to, so using it is inherently going to end up being unethical if you think about it. Traditional marketing works just as well and it is more cognizant of the privacy of others which makes it even better.